Department of Marketing
McCoy College of Business Administration
Texas State University
McCoy Hall 420
601 University Drive
San Marcos, Texas 78666
Phone: (512) 245-3190
Fax: (512) 245-7475
Dr. Mary Ann Stutts is a Retired Professor of Marketing in the McCoy College of Business at Texas State University. She holds a BBA from the University of Texas and an MBA and Ph.D. from Texas A & M University. She taught at Texas A&M as a graduate student and at Texas Southern University and Arizona State University prior to coming to Texas State University in 1982. She also held a McCoy College of Business Professor appointment from 2006-2009.
Current Research Interests
Anti-smoking advertising aimed at adolescents and college students; obesity in children as related to marketing/advertising; and advertising and consumer behavior in virtual worlds.
Research and Publication Activities
Professor Stutts has published in the Journal of Consumer Affairs, Journal of Consumer Behaviour, Journal of Promotion Management, Journal of Advertising, Journal of Academy of Marketing Science, Journal of Applied Business, Journal of Marketing and Public Policy, and College Student Journal, as well as conference proceedings of the American Academy of Advertising, the Academy of Marketing Science, Marketing and Public Policy, and Society for Consumer Psychology. She has received numerous Texas State and College of Business Research Enhancement Grants and was named a partner with the Texas Dare Institute in a Texas Cancer Council grant.
Professional Service Activities
Dr. Stutts served as treasurer, secretary, president-elect and president of the American Academy of Advertising. She is currently chair of the Awards Committee of the American Academy of Advertising. She also served as Chair of the Academic Division of the American Advertising Federation. She served as a member of the Board of Governors of the Academy of Marketing Science. She chairs numerous committees at the department, school, university and professional level. Dr. Stutts is a reviewer for the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Consumer Affairs, and numerous conferences within her field.
Dr. Stutts teaches has taught classes in Promotional Strategy, Consumer Behavior, Principles of Marketing, and the American Advertising Federation (AAF) Student Competition at the undergraduate level. At the graduate level, she has taught Marketing Management, Current Developments in Marketing, and Integrated Marketing Communications.
Professor Stutts co-teaches the Texas State American Advertising Federation's National Student Advertising Competition class each fall and spring. Teams under her guidance have advanced to national competition nine times since 1990, winning two national championships. Her students have received numerous awards from the American Advertising Federation such as Vance Stickell internships, the AAF Hall of Achievement (for young professionals under the age of 40), and recipients of AAF’s Most Promising Minority Program.
Dr. Stutts received the AAF 10th District Outstanding Teaching Award, Educator of the Year Award from the Austin Ad Federation, the Texas State Presidential Award for Teaching Excellence, the Outstanding Teacher Award in the McCoy College of Business, the Texas State Alumni Association Teaching Award of Honor, and the Everette Swinney Faculty Senate Teaching Award.