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Texas State AMA chapter finalist in 2014 Collegiate CASE competition

By Raquel Gonzales
University News Service
February 5, 2014

The American Marketing Association student chapter at Texas State University has been named a finalist in the 2014 AMA Collegiate Case Competition.

Texas State is one of 10 finalists in the competition.

The case sponsor this year is the Hershey Company. Past sponsors have included Donate Life America, Nintendo and McGraw-Hill. The case submission this year requires students to develop a marketing strategy to re-launch the Hershey Take 5 candy bar. Texas State’s entry was developed by students in a marketing class that focuses on forming a submission for the AMA competition.

“I am very proud of our students,” said Gail Zank, chapter advisor. “It speaks to the quality of Texas State students and the marketing department program that we have had such success at this competition.”

Texas State has performed well at previous case competitions. In the eight years that Texas State has participated in the competition, it has been chosen seven times as finalists. Texas State has been recognized as second place four times.

Students that participated in this year’s case submission include Justin Davis, Andrea Franklin, Hayley Helfenbein, Jennifer Klinger, Daye Lee, Analisa Luning, Lacy McCann, Mervin Medina, Megan Stockberger and Danielle Word. Marketing students Mervin Medina and Jennifer Klinger will be presenting their case to the judges at the AMA competition.

“What I'm anticipating most about the AMA Case Competition in New Orleans is getting the opportunity to present with my team members that worked so diligently on the project,” Klinger said. “Presenting our marketing recommendations to the people of Hershey’s and AMA will be an incredible (and nerve-wracking) experience.”

The marketing students will present their case in New Orleans, La., at the annual AMA international collegiate conference on April 10.

For more information, contact Gail Zank at gz10@txstate.edu.

Texas State AMA wins Case competition, named chapter of the year

Posted by Jayme Blaschke
University News Service
April 25, 2014

AMA Case competition team

The Texas State AMA's victorious Case competition team: (left to right) Gail Zank, advisor; Analisa Luning, Megan Stockberger, Rob Malcolm, Hershey Company judge, Mervin Medina, Danielle Word and Jennifer Klinger.

 

The Texas State American Marketing Association (AMA) chapter swept both International Chapter of the Year and the Case Competition at the American Marketing Association's 36th annual International Collegiate Conference in New Orleans.

Texas State was named International Chapter of the Year based on its submitted chapter plan and annual report. Reports are judged on professional development, communications, fundraising and community service.

In the AMA Case Competition, teams developed a marketing plan to re-launch the Hershey Company’s Take 5 candy bar. Ten teams were chosen as finalists based on written submissions. The 10 finalists then presented their results to Hershey's judges in New Orleans. Texas State was chosen as the winner based on their positioning strategy and marketing tactics. Other schools competing in the finals included the University of Pennsylvania, University of Maryland, University of Arizona and British Columbia Institute of Technology. There were 129 universities that participated in the competition.

 

AMA Chapter of the year

Texas State AMA students celebrate winning International Chapter of the Year.

 

In individual honors, Texas State AMA Vice-President of Programming, Jennifer Klinger, was selected as winner of the AMA EBSCO Marketing Scholar Award. Other awards received included top four in the SABRE competition, honorable mention in the Website Competition and Outstanding Marketing Week recognition. In addition, Chapter President Mervin Medina, along with Vice President Analisa Luning, presented in a session called "How to be a Top Chapter."

Twenty-eight members of the Texas State chapter attended the conference. The conference brought together more than 1,400 students and faculty advisors for three days of learning and networking. Students were provided the opportunity to learn more about career paths within the marketing field from representatives of top companies globally.

The AMA is one of the largest professional associations for marketers and has more than 40,000 members and more than 350 collegiate chapters in North America.