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Founding Team

Founding Team

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Steven Rayburn


Steven W. Rayburn (B.S. and M.B.A. from University of Louisville; and Ph.D. from Oklahoma State University) is Assistant Professor in Marketing, at Texas State University. He has published in the Journal of Business Research, Journal of Services Marketing, Service Industries Journal, Journal of Retailing and Consumer Services, and others. His research is largely transformative focused and he is part of the Transformative Service Research group that set out to start and maintain a movement that focuses service research on individual, collective, and societal well-being. He is particularly interested in service research that examines consumer and worker constraints within service systems. He is also focusing some of his research efforts at understanding service and marketing exchange within poverty and at the Base of the Pyramid.


Sid Anderson


Sidney T. Anderson (B.S. and M.B.A. from the University of Central Missouri, and Ph.D. from Florida State University). Prior to entering academia, he gained twelve years of experience in the IT industry, where he assisted in implementing financial, enterprise resource planning (ERP), and customer relationship management (CRM) systems. His consulting expertise includes data conversion and systems integration. His research examines the interactions that occur between frontline employees and customers during the service experience, with special attention paid to the impact of service design on the interactions. Specifically, he focuses on service design, healthcare marketing, and service operations management. His work has been published in the Journal of Service Management and Journal of Services Marketing


Linda Nasr


Linda Nasr (B.A. in Business Marketing from Notre Dame University, M.B.A from the Lebanese American University; and Ph.D. from The University of Manchester) is Assistant Professor in Marketing, at Texas State University. Her research interests include service management and marketing, customer feedback management and Transformative Service Research (TSR). In particular, she is working on further exploring TSR related topics. Dr. Nasr’s interest in TSR is dictated by a deep and personal conviction that researchers should contribute to the well-being of the service community and society in general by offering transformational insights to service providers. She is also interested in transdisciplinary research supported by novel positive psychology theories; in particular, the usage of novel technology interfaces within service deliveries, and the role of technology in shaping service experiences. She has published in the Journal of Service Management, the Journal of Services Marketing, European Journal of Management, and the Journal of Organizational Culture, Communications and Conflict. 


Raymond Fisk


Raymond P. Fisk (B.S., M.B.A., and Ph.D. from Arizona State University) is Professor and Chair of the Department of Marketing at Texas State University. His research focuses on services marketing and service design. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Journal of Service Management, and others. He has published five books, including Serving Customers: Global Services Marketing Perspectives and Services Marketing: An Interactive Approach, 4th Ed. Awards include: 2005, the Career Contributions to the Services Discipline Award from the AMA Services Marketing Special Interest Group; 2012, the Grönroos Service Research Award from the CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland; and 2016, the Inaugural Recipient of the AMA SIG Leadership Award. He is a Distinguished Faculty member for Arizona State University’s Center for Services Leadership.