The Nature of Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to satisfy customer and organizational goals. All types of companies, non-profit groups, government agencies, and other organizations use marketing strategies and activities to build strong customer relationships, uncover new business opportunities, develop, advertise and promote new products, and in general, grow a loyal customer base.
Skills and Attributes of Successful Marketers
Graduates of the Texas State marketing program become salespeople, marketing managers, advertising account managers, sales managers, entrepreneurs, retail buyers, customer service managers, marketing research directors, and other professionals and executives who take leading roles in business, the community, and society. For marketing majors, career opportunities exist in the following fields:
Advertising and Integrated Marketing Communications - Develop the advertising, promotion, and communications program for the organization
Brand or Product Management – Plan and coordinate all activities related to a brand or product’s success in the marketplace
Customer Service Management - Oversee the customer service operations.
Logistics and Supply Chain Management – Manage the effective and efficient flow and distribution of products to customers
Marketing Research – Create knowledge about customers, competitors, market trends, site location, sales forecasts, and other marketing phenomenon
Non-profit and Social Marketing – Develop marketing programs for non-profit organizations, charitable groups, or government agencies
Selling and Sales Management – Ensure a company’s products are effectively represented, sold, and serviced for customers
Retailing - Manage the operations of a retail store or chain, such as buying, merchandising, marketing, and human resources.
Career Information Web Links
Career Services at Texas State provides comprehensive assistance to students in each stage of their career development and utilizes the most current practices and technology. Marketing majors are encouraged to register with Career Services early in their college careers. The office provides career counseling, job search preparation, placement services, career fairs, specialized seminars, and many other opportunities to enhance career plans and improve employment prospects. Additional online resources include: