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Marketing Concentrations

Concentration in Professional Sales
 
The Concentration in Professional Sales consists of the following four courses:
 
MKT 3358 – Professional Selling
MKT 3360 - Sales Management
MKT 4396 – Directed Study in Professional Sales (new course)
MKT 4399 - Marketing Internship (in a sales position)
 
The concentration is designed to prepare the student for a career in professional sales. Approximately two-thirds of all marketing jobs for college graduates are in professional sales.
 
 
Concentration in Services Marketing
 
The Concentration in Services Marketing consists of the following four courses:
 
MKT 3365 – Services Marketing
MKT 4325 – Advanced Topics in Services Marketing (new course)
MKT 4399 - Marketing Internship (for a services organization)
One Elective Chosen from:
          MKT 3355 - Retailing
          MKT 3380 – Sports Marketing
          or MKT 3390 – Marketing Health Care
 
The concentration is designed to prepare the student for a career in services marketing. In the modern economy, nearly 80% of economic activity is produced by service organizations. This concentration will better prepare our marketing graduates to begin careers in services marketing.