McCoy College of Business Administration Advising Center

The McCoy College of Business Administration Advising Center (phone 512-245-1993) provides information, program counseling, and the forms and evaluation necessary for completing the academic requirements of the BBA (Bachelor of Business Administration) degree. Downloadable forms, including the graduation application, are available through this office. 

Undergraduate Degree Requirements

To carefully plan your semester schedule and stay on track for graduation, please download and print the degree plan for the appropriate catalog year. Forms are also available in the Marketing Department. Bring the completed pages to every appointment you have with an advisor. Degree plans can be found at the Advising Center.

Course Listings

The following is a list of required and elective courses for students majoring in marketing in Texas State's McCoy College of Business Administration. For further description of the courses and degree requirements, see the online catalog. To enroll in upper-division marketing courses, students must be admitted to the McCoy College of Business Administration, satisfy all prerequisites, have junior status, and be in good academic standing. 

MKT 3343  Principles of Marketing

MKT 3350  Consumer Behavior  (previously MKT 4321)

MKT 3355  Retailing

MKT 3358  Professional Selling

MKT 3360  Sales Management

MKT 3362  Studeis im Free Enterprise

MKT 3365  Services Marketing

MKT 3370  Marketing Research (previously MKT 4320)

MKT 3375  Social Marketing

MKT 3380  Sports Marketing

MKT 3385  Ethnic & Niche Marketing

MKT 3387  Internet Marketing

MKT 4310 International Marketing (MC) (previously MKT 3377)

MKT 4330 Promotional Strategy  (previously MKT 3367)

MKT 4337 Marketing Management (WI)

MKT 4395 Independent Study (WI)

MKT 4396  Directed Study in Professional Sales

MKT 4397 Directed Study in Marketing 

MKT 4399 Marketing Internship

Graduate Classes 

MKT 5305 Marketing Concepts 

MKT 5311 Current Developments in Marketing 

MKT 5321 Marketing Management 

MKT 5322 Marketing Research Methods 

MKT 5325  Global Marketing & Value Chain

MKT 5330 International Marketing (MC)

MKT 5331 Integrated Marketing Communications

MKT 5335  Services Marketing

MKT 5395  Independent Study

MKT 5397  Directed Study in Marketing