Dr. Sidney Anderson
Sidney T. Anderson (B.S., M.B.A. from the University of Central Missouri, and Ph.D. from Florida State University) is an Assistant Professor of Marketing. Prior to entering academia, he gained twelve years of experience in the IT industry, where he assisted in implementing enterprise resource planning (ERP) systems; his consulting expertise includes data conversion and systems integration. His research examines the interactions that occur between frontline employees and customers during the service experience, with special attention paid to the impact of service design on the interactions. Specifically, he focuses on service design, healthcare marketing, and service operations management. His work has been published in the Journal of Service Management, Journal of Services Marketing, International Journal of Operations and Production Management, and The Service Industries Journal.