Department of Marketing
Texas State University
McCoy Hall 415
601 University Drive
San Marcos, Texas 78666
Phone: (512) 245-4378
Fax: (512) 245-7475
Before joining the marketing faculty at Texas State, Dr. Anderson earned his B.S. in Computer Information System and M.B.A. from the University of Central Missouri, and graduated with a Ph.D. in Business Administration from Florida State University.
Prior to entering academia, he worked as a Senior Consultant for KPMG Consulting/BearingPoint, a Big-5 consulting firm. Dr. Anderson accumulated twelve years of experience in the information technology industry, where he assisted in implementing financial, enterprise resource planning (ERP), and customer relationship management (CRM) systems. His consulting expertise includes data conversion and systems integration. His industry experience was gained serving corporate (American Express, KPN Telecom, Honeywell), higher education (Northwestern University), and government (State of South Dakota) clients.
Healthcare Marketing, Service Operations Management, Employee/Consumer Well-Being.
Dr. Anderson teaches Principles of Marketing.