Professor and Chair
Department of Marketing
Texas State University
McCoy Hall 424
601 University Drive
San Marcos, Texas 78666
Phone: (512) 245-9614
Fax: (512) 245-7475
Raymond P. Fisk (B.S., M.B.A., and Ph.D from Arizona State University) is Professor and Chair of the Department of Marketing at Texas State University. He also taught at Oklahoma State University and the University of Central Florida (Orlando). He has also taught internationally at Klagenfurt University, Austria as a Fulbright Scholar; the University of Porto, Portugal; University College Dublin, Ireland; the Swedish School of Economics, Helsinki, Finland; the Universidad Diego Portales, Santiago, Chile; the Universidade do Algarve, Faro, Portugal; and the Instituto Tecnologico de Estudios Superiores de Monterrey (ITESM), Monterrey, Mexico. Dr. Fisk received the Career Contributions to the Services Discipline Award from the American Marketing Association Services Marketing Special Interest Group in 2005 and the Gronroos Service Research Award from teh CERS Centre for Relationship Marketing and Service Management at teh Department of Marketing, Hanken School of Economics, Finland in 2012. He is a member of the Distinguished Faculty of the Center for Services Leadership at the W.P. Carey School of Business, Arizona State University.
Current Research Interests:
Services marketing and management, particularly the areas of transformative service research, service design, service arts, service theater, and service history.
Research and Publication Activities:
Dr. Fisk is a leading researcher in the field of services marketing and management. He has published in the Journal of Marketing, Journal of Retailing, Journal of Service Research, Journal of the Academy of Marketing Science, European Journal of Marketing, Service Industries Journal, International Journal of Service Industry Management, Requirements Engineering, Journal of Health Care Marketing, Journal of Professional Services Marketing, Journal of Marketing Education, Marketing Education Review, Managing Service Quality and numerous international, national and regional marketing conferences. He has published five books: Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; Services Marketing: An Annotated Bibliography. The 2nd Edition of Interactive Services Marketing was translated into Japanese in 2006.
Dr. Fisk's research (with Mary Jo Bitner and Stephen W. Brown of Arizona State University) on the evolution of the services field resulted in publications in the Journal of Retailing and the International Journal of Service Industry Management. This work was reprinted in three literature compilations. Four presentations of various aspects of this research were given in the United States. This research also led to invited presentations in Finland, Ireland and Scotland.
Professional Service Activities:
On the professional chapter side of the AMA, Dr. Fisk is a Past-President of both the AMA's Central Florida Chapter and New Orleans Chapter.