Professor Suh has been teaching at Texas State since 2003 after receiving degrees in International Business & Marketing (Saint Louis University) and Mass Media (Sogang University). In addition, he has explored other discipline areas such as Sociology, Anthropology, Human Communication, Design, Management of Technology and Entrepreneurship in several schools and research centers. He defines himself as an interdisciplinary researcher.
Current Research Interests:
Entrepreneurial marketing, international marketing, digital media, global branding, and innovation management
Research and Publication Activities:
Dozens of his research articles have been published in academic journals such as Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, Journal of Supply Chain Management, Journal of Marketing Theory & Practice, Supply Chain Management: An International Journal, Journal of Global Information Management, International Marketing Review, and Journal of Global Marketing, among others.
Professional Service Activities:
Dr. Suh has had a multiple membership in the American Marketing Association, the Academy of International Business, the Korean Design Management Institute, the International Communication Association, and others. He is also working with a lot of young researchers all over the world through his founding international R&D community, EIG.
Dr. Suh teaches Marketing Research and Promotional Strategies, and occasionally International Marketing and Marketing Management.