Dr. Vishag Badrinarayanan
Professor, Department of Marketing
McCoy College of Business Administration
Texas State University
McCoy Hall 418
601 University Drive
San Marcos, Texas 78666
Phone: (512) 245-4378
Fax: (512) 245-7475
Dr. Vishag Badrinarayanan received his Ph.D. in business administration from Texas Tech University (Lubbock, Texas). Prior to his doctoral education, Dr. Badrinarayanan earned his undergraduate degree in Physics from Loyola College (Chennai, India) and an MBA from the Institute for Technology and Management (Chennai, India). His industry work experience involved marketing research and market analysis responsibilities.
Marketing strategy in branding, retailing, and sales management domains; Marketing and Technology; Marketing and Virtual Interfaces.
Research and Publication Activities:
Dr. Badrinarayanan’s research has appeared, or is forthcoming, in the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Personal Selling and Sales Management, Journal of Business Research, Psychology & Marketing, Internation Marketing Review and Journal of Business and Industrial Marketing, among others. In addition, his papers have been presented in conferences hosted by the American Marketing Association (AMA), Academy of Marketing Science (AMS), Academy of Management (AOM), Southern Management Association (SMA), INFORMS, MMA, ISBM, and NBES. He has received “Best Visual Presentation” for the OCIM track at AOM and “Best Doctoral Student Paper” for the innovation track at SMA. Dr. Badrinarayanan has also received four grants from the Research Enhancement Program at Texas State University.
Professional Service Activities:
Dr. Badrinarayanan is a member of the American Marketing Association, Academy of Marketing Science, and Beta Gamma Sigma (business honorary society). He is an ad-hoc reviewer for major marketing journals and has served as reviewer, discussant, and session chair for various academic conferences.
Dr. Badrinarayanan currently teaches Marketing Management at both undergraduate and MBA levels. In previous semesters, he has taught Marketing Metrics and Analysis at the MBA level as well as Principles of Marketing and Marketing Research at the undergraduate level. He regularly presents a module on marketing's role in the firm as part of an entry-level course offered to new MBA students. He was a recipient of the Emmett & Miriam McCoy College of Business Administration Advisory Board Teaching Excellence Award for the academic year 2009-2010 and was a runner-up for the 2011 Presidential Award for Excellence in Teaching at Texas State University. In 2013, he was one of the presenters at the Gregg Master Teacher Symposium at the McCoy College of Business.