Graduates of the Texas State marketing program become salespeople, marketing managers, advertising account managers, sales managers, entrepreneurs, retail buyers, customer service managers, marketing research directors, and other professionals and executives who take leading roles in business, the community, and society. For marketing majors, career opportunities exist in the following fields:
Advertising and Integrated Marketing Communications - Develop the advertising, promotion, and communications program for the organization
Brand or Product Management – Plan and coordinate all activities related to a brand or product’s success in the marketplace
Customer Service Management - Oversee the customer service operations.
Logistics and Supply Chain Management – Manage the effective and efficient flow and distribution of products to customers
Marketing Research – Create knowledge about customers, competitors, market trends, site location, sales forecasts, and other marketing phenomenon
Non-profit and Social Marketing – Develop marketing programs for non-profit organizations, charitable groups, or government agencies
Selling and Sales Management – Ensure a company’s products are effectively represented, sold, and serviced for customers
Retailing - Manage the operations of a retail store or chain, such as buying, merchandising, marketing, and human resources.
Career Services at Texas State provides comprehensive assistance to students in each stage of their career development and utilizes the most current practices and technology. Marketing majors are encouraged to register with Career Services early in their college careers. The office provides career counseling, job search preparation, placement services, career fairs, specialized seminars, and many other opportunities to enhance career plans and improve employment prospects. Additional online resources include:
The Marketing Department strongly encourages its majors to complete an internship during your junior or senior year. Internships provide students with the connections, expertise and experience they need to be competitive in the work force. Texas State marketing students have interned at companies such as Dell, GSD&M Advertising Agency, Sicola-Martin Advertising Agency, Cintas, Wells Fargo Financial Services, Capitol Records, McCoy Corporation, IBM, Merrill-Lynch, American Cancer Society, Northwestern Mutual Life Insurance, and Enterprise Rent-A-Car. Many students find that upon completing the internship, they have obtained the skills and insights they need to more effectively enter the job market.
Marketing majors classified as juniors or seniors are eligible to enroll in Marketing 4399 (Internship) for three hours credit for approved internships. For information and approval, please contact Mrs. Judy Dietert, Assistant Chair of the Management Department, who handles the internship program for the Marketing and Management Departments. Mrs. Dietert's direct line is 512-245-2659 and her email address is firstname.lastname@example.org.