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Texas State University

B.B.A in Marketing

Two students giving a presentation during Business Leadership Week

The mission of the Department of Marketing is to educate students to succeed in a dynamic business world. To accomplish this mission, faculty will combine effective teaching with basic, applied, and instructional scholarship with professional service. The faculty will strive for quality in all activities to help prepare students for leadership and service in a diverse, global, and competitive environment.
This program prepares students for challenging careers in a variety of business, nonprofit, and governmental organizations. Marketing majors typically pursue careers in sales and sales management, product and brand management, retail management, physical distribution, marketing research, advertising, or international marketing. Texas State marketing students graduate with knowledge, skills, and a portfolio of projects that enable them to succeed in a dynamic business environment.

Types of Course Work

  • Professional Selling
  • Services Marketing
  • Social Marketing
  • Sports Marketing
  • Technology & Marketing
  • International Marketing
  • Promotional Strategy
  • Retailing

Employers Who Recruit Our Students

  • Henry Schein
  • Enterprise
  • H-E-B
  • McCoy's Building Supply
  • Spurs Sports & Entertainment

Career Perspectives

  • account executive
  • marketing manager
  • market research analyst
  • marketing or communications coordinator
  • marketing strategist 
  • social media marketing

Concentration Options

Students may choose from two concentrations within the marketing degree –- professional sales or service marketing.

Admission Requirements

Course Catalog