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Texas State University

B.B.A in Marketing

Students giving a presentation

Are you interested in an exciting career in an evolving industry? Do you thrive on facing new challenges and have a keen interest in business? Then the bachelor of business administration (BBA) in marketing program at the McCoy College of Business can help prepare you for today’s dynamic marketplace. Graduates of the BBA in marketing program leave with developed analytical and creative skills, which are highly valued in today’s competitive and changing macroeconomy. 

Students in Texas State’s BBA in marketing program will learn about product development, market research, management, brand building, strategizing and other elements of marketing from a team of diverse and experienced faculty members. The BBA in marketing program is ideal for those who want to enter the job market immediately after graduation or for those who want to continue pursuing a graduate degree. 

Types of Course Work

  • Professional Selling
  • Services Marketing
  • Social Marketing
  • Sports Marketing
  • Technology & Marketing
  • International Marketing
  • Promotional Strategy
  • Retailing

Employers Who Recruit Our Students

  • Henry Schein
  • Enterprise
  • H-E-B
  • McCoy's Building Supply
  • Spurs Sports & Entertainment

Career Perspectives

  • account executive
  • marketing manager
  • market research analyst
  • marketing or communications coordinator
  • marketing strategist 
  • social media marketing

Concentration Options

The BBA in marketing program offers two concentrations – professional sales or service marketing.

Admission Requirements

Course Catalog