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Texas State University

Marketing Concentrations

Professional Sales

Professional Selling Icon


The concentration in professional sales consists of the following four courses, and can be completed in two full semesters and a summer:

  • MKT 3358 - Professional Selling

  • MKT 3360 - Sales Management

  • MKT 4396 - Directed Study in Professional Sales

  • MKT 4392 - Sales Internship (in a sales position)

The concentration is designed to prepare the student for a career in professional sales. Approximately two-thirds of all marketing jobs for college graduates are in professional sales.

Services Marketing

Service Marketing Icon


The concentration in services marketing consists of the following four courses, and can be completed in two full semesters and a summer:

  • MKT 3365 - Services Marketing

  • MKT 4315- Service Design

  • MKT 4393 - Services Marketing Internship (for a services organization)

One Elective Chosen from:

  • MKT 3355 - Retailing

  • MKT 3362 - Studies in Free Enterprise

  • MKT 3375 - Marketing for Social Change

  • MKT 3380 - Sports Marketing

  • MKT 3385 - Ethnic & Niche Marketing  

  • MKT 3390 - Marketing Health Care

  • MKT 4325 - Advanced Topics in Service Marketing

The concentration is designed to prepare the student for a career in services marketing. In the modern economy, nearly 80% of economic activity is produced by service organizations. This concentration will better prepare our marketing graduates to begin careers in services marketing.