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Texas State University

Marketing Concentrations

Professional Sales

Professional Selling Icon


The concentration in professional sales consists of the following four courses:

  • MKT 3358 - Professional Selling

  • MKT 3360 - Sales Management

  • MKT 4396 - Directed Study in Professional Sales

  • MKT 4392 - Sales Internship (in a sales position)

The concentration is designed to prepare the student for a career in professional sales. Approximately two-thirds of all marketing jobs for college graduates are in professional sales.

Services Marketing

Service Marketing Icon


The concentration in services marketing consists of the following four courses:

  • MKT 3365 - Services Marketing

  • MKT 4315- Service Design

  • MKT 4393 - Services Marketing Internship (for a services organization)

One Elective Chosen from:

  • MKT 3355 - Retailing

  • MKT 3362 - Studies in Free Enterprise

  • MKT 3375 - Marketing for Social Change

  • MKT 3380 - Sports Marketing

  • MKT 3385 - Ethnic & Niche Marketing  

  • MKT 3390 - Marketing Health Care

  • MKT 4325 - Advanced Topics in Service Marketing

The concentration is designed to prepare the student for a career in services marketing. In the modern economy, nearly 80% of economic activity is produced by service organizations. This concentration will better prepare our marketing graduates to begin careers in services marketing.