Master of Science in Marketing Research and Analysis program is a flexible, part-time program designed to provide students with the skills to conduct marketing research and use marketing analytics, but most importantly, to make the connection to marketing practice. The MSMRA is a specialized program focusing exclusively on the major aspects of marketing research and data analysis.
The curriculum has been designed to respond to the needs of employers. Effective organizations are making decisions based on facts, and these facts are gleaned from analysis of incoming data. More and more organizations are using marketing analytics and digital marketing to accomplish these goals. There is a need for marketing professionals who can interpret and relate data to marketing decisions as well as make marketing decisions in an increasingly digital marketplace.