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Texas State University

MS in Marketing Research & Analysis

Graduate students listening to lecture

Master of Science in Marketing Research and Analysis program is a flexible, part-time program designed to provide students with the skills to conduct marketing research and use marketing analytics, but most importantly, to make the connection to marketing practice. The MSMRA is a specialized program focusing exclusively on the major aspects of marketing research and data analysis.

The curriculum has been designed to respond to the needs of employers. Effective organizations are making decisions based on facts, and these facts are gleaned from analysis of incoming data. More and more organizations are using marketing analytics and digital marketing to accomplish these goals. There is a need for marketing professionals who can interpret and relate data to marketing decisions as well as make marketing decisions in an increasingly digital marketplace.

The graduates of this program will leave with many marketable skills including the technology-related skills used in digital marketing communications and marketing analytics that employers desire. They also will be able to conduct data analysis and further interpret that data to drive marketing strategies. Texas State will be developing business professionals who will fill the industry gap for people with analytical skills that can connect with the marketing side.

MSMRA courses are offered in an evening format at the San Marcos Campus. The program provides a high degree of flexibility in order to accommodate working professionals. Also, there is a thesis option.

Admission to the MSMRA program at Texas State University is highly competitive. The application process is designed to identify applicants who have the characteristics to excel within the rigors of the marketing profession. The admissions committee will assess all aspects of an applicant’s professional and academic backgrounds. The committee looks for applicants with strong academic performance throughout their undergraduate careers and competitive scores on GMAT (or GRE) exam.

An undergraduate degree in marketing or related discipline is preferred. Knowledge of business functions (marketing, management, finance, accounting, CIS/MIS) through previous course work and/or work experience should be demonstrated.

The committee also considers important qualitative elements such as the applicants’ written essays, relevant work experience, extracurricular and community activities, honors and achievements, and letters of recommendation.

Courses

The required courses provide students with the skills and knowledge needed to be effective as a marketing professional in today's fast-paced, information-driven environment, which includes:

  • digital marketing
  • marketing analytics
  • marketing research methods
  • strategic marketing analysis and planning
  • marketing management

Career Perspectives

The MSMRA program provides graduates with marketable skills including the technology-related skills used in digital marketing communications and marketing analytics that employers desire. The program also prepares graduates to conduct data analysis and further interpret that data to drive marketing strategies.

Careers such as:

  • strategic data insights analyst
  • marketing director
  • marketing analytics manager
  • consumer insights manager
  • digital marketing analyst 
Deadlines U.S. Citizen International
Fall - Priority January 15 January 15
Fall - Standard June 1 June 1
Spring No admission No admission
Summer I No admission No admission
Summer II No admission No admission

Application Deadline
This program has a firm deadline

Funding Information
Applications must be complete by the priority deadline to be considered for certain types of funding.

Decision Timeline
This program reviews applications on a rolling basis.

 

Helpful Links

The McCoy College wants to make applying for graduate school as easy as possible. Below are a few links we hope you will find helpful including the application process, information on graduate funding available to students and program curriculum.