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Marketing Concentrations

Concentration in Professional Sales
 
The Concentration in Professional Sales consists of the following four courses:
 
MKT 3358 - Professional Selling
MKT 3360 - Sales Management
MKT 4396 - Directed Study in Professional Sales (new course)
MKT 4399 - Marketing Internship (in a sales position)
 
The concentration is designed to prepare the student for a career in professional sales. Approximately two-thirds of all marketing jobs for college graduates are in professional sales.
 
 
Concentration in Services Marketing
 
The Concentration in Services Marketing consists of the following four courses:
 
MKT 3365 - Services Marketing
MKT 4315- Service Design
MKT 4393 - Services Marketing Internship (for a services organization)
One Elective Chosen from:
          MKT 3355 - Retailing
          MKT 3362 - Studies in Free Enterprise
          MKT 3375 - Marketing for Social Change
          MKT 3380 - Sports Marketing
          MKT 3385 - Ethnic & Niche Marketing  
          MKT 3390 - Marketing Health Care
          or MKT 4325 - Advanced Topics in Service Marketing
 
The concentration is designed to prepare the student for a career in services marketing. In the modern economy, nearly 80% of economic activity is produced by service organizations. This concentration will better prepare our marketing graduates to begin careers in services marketing.