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Dr. Linda Alkire (née Nasr)

nasr Assistant Professor
Department of Marketing
Texas State University
McCoy 210
601 University Drive
San Marcos, Texas 78666
Phone: (512) 245-3245
Fax: (512) 245-7475




Dr. Alkire (née Nasr) earned her Ph.D. from the Alliance Manchester Business School, The University of Manchester, UK, where she was awarded the highly competitive and prestigious Manchester Business School Doctoral Studentship. Dr. Alkire received her MBA (Highest Distinction) from the Lebanese American University (Lebanon) and a B.A. in Business Marketing (Highest Distinction) from Notre Dame University (Lebanon). Dr. Alkire has been awarded full scholarships for all her three degrees (B.A., MBA, Ph.D.).

Before joining the marketing faculty at Texas State University, Dr. Alkire was an Assistant Professor at the University of Manchester, UK.

Dr. Alkire speaks four languages fluently.


Research Interests

Dr. Alkire’s research interests include Transformative Service Research (TSR), Service Marketing and Management, and Technology and Service.

In particular, Dr. Alkire is working on further exploring TSR related topics. TSR has been identified as one of the top service research priorities (Ostrom et al., 2015). Dr. Alkire’s interest in TSR is also dictated by a deep and personal conviction that researchers should contribute to the well-being of the service community and society in general by offering transformational insights to service providers.

In addition, Dr. Alkire is interested in transdisciplinary research, in particular, the usage of novel technology interfaces within service deliveries, and the role of technology in shaping service experiences.

Dr. Alkire has published her research in a number of journals including the Journal of Service Management, the Journal of Services Marketing, The Service Industries Journal, European Journal of Management, and the Journal of Organizational Culture, Communications and Conflict.

For her research, Dr. Alkire has been awarded a number of prestigious awards, such as:

- Robert Johnson Award - Outstanding Paper, Journal of Service Management (2018).

- Highly Commended Paper, Journal of Services Marketing (2018).

- Young Scholar submission, 2018 Organizational Frontline Symposium (2018).

- Best "Service Consumer Paper" Award, Journal of Services Marketing- 2016 SERVSIG conference.

- Liam Glynn Research Scholarship Award, Arizona State University Center for Services Leadership (2014)

Dr. Alkire has been a guest speaker at international academic and industry conferences and has presented in the United Kingdom, Sweden, Australia and the United States.

View Linda Alkire’s Google scholar webpage:


Professional Service Activities

Dr. Alkire serves as Editorial Director of the Journal of Service Management, and an Associate Editor of The Service Industries Journal.

In 2018, Dr. Alkire has been elected as Co-Chair of AMA SERVSIG - (the Service Marketing Special Interest Group of the American Marketing Association).

Dr. Alkire serves as ad-hoc reviewer for the Journal of Service Theory and Practice, Journal of Services Marketing and the Journal of Marketing for Higher Education. Linda has also served as reviewer, discussant, and session chair for various academic conferences. Dr. Alkire is also Co-chair of the 2018 Frontiers in Service Conference and Co-chair of 25th SERVSIG Doctoral Consortium.

Dr. Alkire is a member of the American Marketing Association (AMA), Academy of Marketing Science (AMS), Society for Marketing Advances (SMA), AMA SERVSIG, and the Marketing Science Institute (MSI).


Although motivated by research, Dr. Alkire is also highly committed to teaching and training the next generation of service managers and executives by equipping them with cutting-edge knowledge and necessary skills to plan, reflect, and execute successful business strategies.


Dr. Alkire has a strong international teaching experience. She taught undergraduate and graduate levels courses in Lebanon, the United Kingdom, France, and the United States.


At the McCoy College of Business, Dr. Alkire teaches Services Marketing and Principles of Marketing. She is also contributing to the services marketing concentration offered in the Department of Marketing at Texas State. At the University of Manchester, Linda taught undergraduate and graduate levels courses such as Critical Marketing, Relationship Marketing and Customer Experience Management.


Dr. Alkire has also supervised a number of Masters dissertations and is currently supervising a Ph.D. dissertation