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Dr. Ravi Jillapalli

Assistant Professor

Department of Marketing
Texas State University
McCoy Hall 318
601 University Drive
San Marcos, Texas 78666  
Phone:  (512) 245-3826
Fax:  (512) 245-7475


Ravi Jillapalli earned a Bachelor of Science degree in Physical Therapy (Neurology & Orthopedics) from Christian Medical College, India. After immigrating to USA, he pursued graduate studies and received an MBA (General Business & Healthcare Mgt.), M.S. (Information Systems), and Ph.D. (Marketing) from Texas Tech University. Further, he received training in neuroimaging for experimental design, structural and functional brain connectivity at the Martinos Center for Biomedical Imaging (a joint institute of Harvard University, MIT and Massachusetts General Hospital). He utilizes SPM, FSL, FreeSurfer, CONN, and TrackVis for neuroimaging and brain connectivity data analysis. Prior to his career in academics, Dr. Jillapalli had a successful career in clinical Physical Therapy, healthcare management, and management consulting. 

Research Interests:
Consumer Neuroscience, Brand Management, Services Marketing, and Healthcare Marketing.
Research and Publication Activities:
Dr. Jillapalli’s research has been published in the Electronic Commerce Journal, Journal of Marketing Education, Journal of Retailing and Consumer Services, Journal of Services Marketing, Journal of Marketing for Higher Education, and Journal of Global Marketing. He has presented his research at the American Marketing Association Educators, Academy of Marketing Sciences, Society for Marketing Advances, and other leading national marketing conferences. Several of his publications have been recognized with best paper and highly commended awards. He is a two-time winner of the competitive Research Enhancement Program (REP) grant from Texas State University.
Professional Service Activities:
Dr. Jillapalli is a member of the American Marketing Association and Society for Neuroscience. He is an ad hoc reviewer for the Electronic Commerce Journal, Journal of Global Marketing, Marketing Management Journal, and several national marketing conference proceedings. In addition, he is an invited guest speaker and performs pro bono market analyses for the government and nonprofit organizations.
Dr. Jillapalli teaches graduate Marketing Management and undergraduate Consumer Behavior courses. He has taught undergraduate Services Marketing, Marketing of Health Care, Marketing Management, Consumer Behavior, and Principles of Marketing courses at Texas State University.  Further, he has taught Health Care Marketing and Health Care Delivery Systems courses at Wayland Baptist University. He was the Dean’s nominee for the Presidential Award for Excellence in Teaching at Texas State University and the recipient of several teaching awards at Texas Tech University.