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Texas State University

Department of Marketing

The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field. 

BBA in Marketing

This program prepares students for challenging careers in a variety of business, nonprofit, and governmental organizations. Texas State marketing students graduate with knowledge, skills, and a portfolio of projects that will prepare them for the workforce.
Two students giving a presentation during Business Leadership Week
Graduate students listening to lecture about influencer marketing

MS Marketing Research & Analysis

The MS in Marketing Research and Analysis program is a flexible, part-time program designed to provide students with the skills to conduct marketing research and use marketing analytics, but most importantly, to make the connection to marketing practice.

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