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Texas State University

Department of Marketing

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The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field. 

BBA in Marketing

The BBA in marketing program can help prepare you for today’s dynamic marketplace. Graduates of the program leave with developed analytical and creative skills, which are highly valued in today’s competitive and changing macroeconomy.
Two students giving a presentation during Business Leadership Week
Graduate students listening to lecture about influencer marketing

MS Marketing Research & Analysis

The master of science in marketing research and analysis degree is a flexible, part-time specialized program that will teach you cutting edge techniques to conduct quantitative and qualitative data analysis, and to interpret that make effective marketing decisions.

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