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Texas State University

Department of Marketing

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The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field. 

BBA in Marketing

The BBA in marketing program can help prepare you for today’s dynamic marketplace. Graduates of the program leave with developed analytical and creative skills, which are highly valued in today’s competitive and changing macroeconomy.
Two students giving a presentation during Business Leadership Week
Graduate students listening to lecture about influencer marketing

MS Marketing Research & Analysis

The master of science in marketing research and analysis degree is a flexible, part-time specialized program that will teach you cutting edge techniques to conduct quantitative and qualitative data analysis, and to interpret that make effective marketing decisions.

Upcoming Events & Dates

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Online Only; Zoom meeting ID: 437 338 7920
Matt Painter
Campus Sponsor:
McCoy College of Business Graduate Programs
Join us for an overview and discussion of the McCoy MBA program options at Texas State University. This session will be hosted via Zoom so you can attend from anywhere with an internet connection, either on your phone or laptop.

Our MBA Information Sessions offer you the chance to learn about both the Full-Time Cohort and Flex MBA options at Texas State University. Hosted by our MBA Program Director, Matt Painter, attendees will learn about the program curriculum, career path options, financial aid, study abroad, professional development opportunities, internships and the application process.

The Zoom meeting ID is 437 338 7920. Additional information about the meeting will be emailed the day before the event. RSVP is required.

If you have been thinking about a graduate degree and need to get the ball rolling, this is your chance. We look forward to meeting you!
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