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Texas State University

Department of Marketing

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The McCoy College of Business Department of Marketing offers the direction, skills, and experiences you need to begin your marketing career. Whether you choose an undergraduate concentration in professional sales or services marketing, or you apply for our new master’s program in Marketing Research and Analysis, your opportunities in the Department of Marketing extend well beyond the classroom. Take advantage of professional development workshops, learn from guest speakers, grow your professional community at networking events, compete in student competitions, or join any of our three student organizations for a well-rounded experience that will give you the confidence you need to compete in this growing field. 

Programs that fit your goals

At McCoy College you’ll be challenged academically, but we don’t learn in a vacuum. We believe in connecting what you learn here to the world beyond college. You'll gain experience and knowledge to apply classroom discoveries to meet real-world challenges.
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Recent News

Sam Barshop Excellence Professorship in Entrepreneurship Awarded to Dr. Taewon Suh

MCCOY COLLEGE GRADUATE STUDENT AWARDED 'ENTREPRENEUR OF THE YEAR'

Center For Professional Sales Program Fulfills Reaccreditation Requirements

Upcoming Events

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Location:
Zoom meeting information for these sessions:

Meeting ID: 953 8941 5494

Passcode: 664832

Join Zoom Meeting: txstate.zoom.us…
Cost:
Free
Contact:
Campus Sponsor:
McCoy College of Business
Join Dr. Jaymeen Shah, for an information session on the McCoy College of Business M.S. in Data Analytics & Information Systems graduate program. This session will cover the application process, funding, curriculum and program details.  Click here for more information
more about event
Location:
Zoom - Email gailzank@txstate.edu to get the link for the info session (Zoom app can be downloaded for free)
Cost:
Free
Contact:
For more information about this program, please contact Dr. Zank, Program Coordinator, at 512-245-3196 or gailzank@txstate.edu.
Campus Sponsor:
Department of Marketing
The Department of Marketing is accepting applications for its Master of Science degree program with a major in Marketing Research and Analysis.  The deadline to apply for fall admission is June 1. This program is the first in the region to offer this degree.  The Master of Science in Marketing Research and Analysis (MSMRA) program is a specialized program designed to provide students with the skills to conduct marketing research and use marketing analytics, but most importantly, to make the connection to marketing practice. There is tremendous demand by industry for people who have the skills this program will provide.  Some of the classes students will take include Digital Marketing, Marketing Analytics, Marketing Research Methods and Strategic Marketing Analysis and Planning. Students can attend either part-time or full-time.  This degree will help prepare graduates for careers such as strategic data insights analyst, marketing director, marketing analytics manager, consumer insights manager, and digital marketing analyst. Classes are held on the San Marcos Campus. Click here for more information
more about event
Location:
Online Only; Zoom meeting ID: 437 338 7920
Cost:
Free
Contact:
Matt Painter
mpainter@txstate.edu
512-245-3591
Campus Sponsor:
McCoy College of Business Graduate Programs
Join us for an overview and discussion of the McCoy MBA program options at Texas State University. This session will be hosted via Zoom so you can attend from anywhere with an internet connection, either on your phone or laptop.

Our MBA Information Sessions offer you the chance to learn about both the Full-Time Cohort and Flex MBA options at Texas State University. Hosted by our MBA Program Director, Matt Painter, attendees will learn about the program curriculum, career path options, financial aid, study abroad, professional development opportunities, internships and the application process.

The Zoom meeting ID is 437 338 7920. Additional information about the meeting will be emailed the day before the event. RSVP is required.

If you have been thinking about a graduate degree and need to get the ball rolling, this is your chance. We look forward to meeting you!
Click here for more information
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Give the Gift of Education

With your support, we are able to provide the opportunity for students to attend professional development workshops, guest lectures, host networking events, compete in student competitions or join a student organizations to help in achieving a well-rounded college experience.

Your gift today helps to ensure that the Marketing program continues to thrive.

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