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Texas State University

Degrees & Programs

Two McCoy College students presenting at Business Leadership Week

BBA in Marketing

This program prepares students for challenging careers in a variety of business, nonprofit, and governmental organizations. Marketing majors typically pursue careers in sales and sales management, service marketing, brand management, retail management, marketing research, advertising, or international marketing. Texas State marketing students graduate with knowledge, skills, and a portfolio of projects.

MS in Marketing Research & Analysis

The Master of Science in Marketing Research and Analysis (MSMRA) program is a flexible, part-time program designed to provide students with the skills to conduct marketing research and use marketing analytics, but most importantly, to make the connection to marketing practice. Compared to the MBA program, which offers a broad-based business education, the MSMRA is a specialized program focusing exclusively on the major aspects of marketing research and data analysis.

A McCoy professor teaching a graduate class about influencer marketing