Hill Country Med Waste - Social Media Marketing
Hill Country Med Waste LLC
361 Purple Martin, Ave
Kyle, TX 78640
Spring Semester Internship Opportunity
Compensation: Commission Based
Job Description: Social Media Marketing Intern
Reports to: Founder/Owner and Operations Manager
Overall Job Purpose:
The Social Media Marketing Intern is responsible for coordinating and executing the company’s social media strategy, marketing across key social media channels including Facebook, LinkedIn, GoDaddy and MailChimp. This role offers the intern a total immersion into a startup medical waste removal business. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients.
Key Duties:
Social Media Community Management
1. Assist with streamlining company social media accounts (e.g. Facebook, LinkedIn, YouTube, GoDaddy, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
• Posting updates to the Company LinkedIn account (initially under supervision from the Founder)
• Business to business marketing through LinkedIn and email marketing platforms
2. Increase the number of followers we have on Facebook by following and engaging with potential clients and candidates.
• Posting updates to the Company Facebook account (under supervision from Founder)
• Build Facebook ‘likes’ by approaching potential clients and candidates through other social media channels and email marketing campaigns.
• Work with Founders to implement other channel-specific campaigns (e.g. uploading photos to Flickr, videos to YouTube, etc)
Coordinating and Distributing Content
1. Scheduling and coordinating a monthly brainstorming meeting with Hill Country Med Waste’s Founder and Operations Manager to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging calendar.
• Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their deadlines.
• Help to create one piece of video content per month and post on You Tube.
• Set up and manage a company Flickr account and post interesting photos
• Upload and manage company blog posts in WordPress (initially under supervision from a Founder).
• Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
• Drive awareness of our new blog posts by posting the articles into forums and groups
Email Marketing and SEO
1. Work with team to create and send one email broadcast biweekly around content ideas and key jobs.
2. Research free online directories to generate inbound links for SEO.
3. Using Google, search on key words and look at our competitors’ brands for forums and directories that we can sign up to generate in-bound links for our company.
Key Skills and Qualifications Required for the Role:
• Coursework in Social Media Marketing, Marketing, Sales, Advertising, or Media Marketing.
• Proven written communication skills, and a passion for writing both short- and long-copy.
• Excellent verbal communications skills.
• An interest in marketing, communications, social media or reputation management;
• Familiarity with key social media tools (e.g. Twitter and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel);
• An ability to consistently demonstrate our values of insight, hard work, and effectiveness in your personal approach to work;
• An entrepreneurial attitude;
• Excellent attention to detail and a high motivation to learn;
• A proactive, service-focused attitude towards clients and candidates and the teams you support internally;
• An ability to remain calm under pressure and a robust/resilient attitude towards challenges;
• An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss; and
• The ability to work collaboratively with a team.
Please send all contacts and application to:
Hillary Burris
service@hillcountrymedwaste.com
949-412-3337